Cultural Invasion via Electronic Media and Its Impact on Pakistan’s Youth

Abstract

Culture has always been an integrated part of any society. Culture itself has vast meaning, and it varies around the globe. Every society, every tribe, every household has its cultural values. The impact of electronic media can weaken the cultural values among the youngsters who, in the majority, use electronic media frequently. This paper depicts how the foreign cultures in Pakistan have been invaded via electronic media, including social media, and howit impacts Pakistani society’s younger minds. This paper also includes what kind of impact local, regional, and global media can cause on the young generation of this society